Salon Directory › m › Marketing (66 stories)

Marketing

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Now smell this: Savvy consumer marketers are proving that the way to your pocketbook is through your nose.; By Suzanne Bopp Sep 17, 2008
Staycation Nation: This summer's buzzword implies that sitting on your couch can be an adventure. But even the smarmiest euphemism can't turn Paris Hilton into Paris, France.; By Billy Frolick Sep 1, 2008
The rise and fall of an American beer: Before it was bought by Belgium's InBev, Budweiser trampled local breweries across this land. Who's crying in their (piss) beer now?; By Edward McClelland Jul 17, 2008
Barack Obama's super marketing machine: He knows your neighborhood, your favorite products and even when you open your e-mail. How Obama is betting on vast, corporate-style voter outreach to win the White House.; By Mike Madden Jul 16, 2008
Waterlogged: "Bottlemania" author Elizabeth Royte explains how one of life's necessities became an extravagance, denounced by environmentalists and nuns alike.; By Katharine Mieszkowski Jun 7, 2008
We are what we buy: Do the brands we buy and the things we own define who we are? Like it or not, two new books say they do.; By Laura Miller Jun 3, 2008
Why political candidates should be sucking up to women: According to the authors of "The She Spot," there's plenty of money and free P.R. to be had.; By Kate Harding Jun 2, 2008
Little girls gone wild: Now companies sell padded bras to 6-year-olds. Isn't it time to stop marketing grown-up sexuality to little kids?; By Katharine Mieszkowski May 20, 2008
Brand-aid: Global marketing execs agree -- America's image is in the toilet. The cure? One presidential candidate has what it takes, they say, to save Brand USA.; By Jeff Yang Mar 3, 2008
Born-again sneaker freak: I thought cool sneakers and video games were only for dedicated fanboys -- until the new old-school Nikes made me lust after cool kicks again.; By Andy Selsberg Oct 5, 2007
Cooking the intelligence, again: The latest government estimate of the terrorist threat is just a rehash of the same old script, produced under pressure to support the president's efforts to sell the Iraq war.; By Sidney Blumenthal Jul 19, 2007
A car built on cuteness: Who needs horsepower when your car comes with stuffed animals?; By Catherine Price Mar 20, 2007
King Kaufman's Sports Daily: NFL wants to trademark "Big Game." Good luck getting advertisers to stop piggybacking on the Super Bowl. Plus: Duke-UNC blood.; Mar 5, 2007
The bunny vs. the blue box: Annie's Homegrown Macaroni & Cheese is the pantry staple of harried, organo-hipster parents everywhere. But is it any healthier than the day-glo noodles of our white-bread childhoods?; By Anastacia Marx de Salcedo Jan 30, 2007
King Kaufman's Sports Daily: Studying the hardcore fan: The design firm that went deep with some young dudes to help plan NBC's new football show. Plus: NFL Week 16.; Dec 22, 2006
The hothouse effect: The author of a new book about gifted children talks about the big business of "enrichment" and the joys of just being average.; By Sarah Karnasiewicz Aug 31, 2006
Sweet smell of snobbery: Like wine, luxury chocolate now has connoisseurs who tout its "mouthfeel" and "terroir." Bring back "melts in your mouth, not in your hand"!; By Oliver Broudy Jun 23, 2006
New and improved ways to rot your kid's brain!: A new study shows that kids who watch lots of TV ads are more likely to suffer from depression, anxiety, stomachaches and other problems.; By Corrie Pikul Sep 8, 2004
You surf just like a woman: Marketers held a conference to find out what women do online. The answer: everything except the one crucial thing -- look for cleaning products.; By Katharine Mieszkowski May 5, 2004
King Kaufman's Sports Daily: Are the NBA's good times really over for good, or were this year's hideous Finals just the darkness before a LeBron dawn?; Jun 16, 2003
Bush has a bridge he wants to sell you -- again: Shifty logic, misinformation, cheap panaceas -- the White House marketing plan for Iraq looks a lot like the pitch for last year's tax cuts.; By Eric Boehlert Oct 7, 2002
Madison Avenue and your brain: New advances in neuroscience are explaining why people just do it, exactly as they're told to, when that commercial comes on.; By Matthew Blakeslee Sep 30, 2002
The selling of 9/11: We're buying schlock because we want to remember. But the more we stock up on canned memorabilia, the faster we'll forget.; By Heather Havrilesky Sep 7, 2002
New from Weber ... Girls!: Barbecuing needs feminism like grilled fish needs a bicycle.; By Chris Colin Jun 17, 2002
Dentally unsound: The American Dental Association's oral cancer awareness campaign targets young white people -- but that's not who's most likely to get oral cancer.; By Daniel Engber Mar 26, 2002

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Salon Directory › m › Marketing (66 stories)

Marketing

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